Snap Partner Summit 2020
Creative development was affected by COVID and caused the entire Summit plan to pivot a virtual-only event.
As the Sr. Creative on the project, my responsibilities included: assisting the ACD on all design things design-related, working with the external agency on developing the design system used across the keynote, and leading/executing ancillary deliverables such as press assets, social assets, breakout session videos, and deck templates.
Once we pivoted to a digital summit, I led the design of the streaming experience on snapchat.com, helped implement the digital badge Lens given to all virtual attendees, and worked cross-functionally with engineering and other internal stakeholders to bring it all to life
Hats Worn:
Art Direction
Design Direction
Keynote Recap
Select Stills from Keynote
