Snap Partner Summit 2021
My role within the project was Marketing’s Lead Designer which encompassed a few things: First, I led design of the screens and graphics next to/behind each speaker. Second, I helped to art direct two of the films showcased within the ‘Creator’ section of the keynote. Last, I creatively managed a few ancillary work flows leading up to the keynote – the organic/paid social assets, the assets for press/partners which included a handful of recap films detailing the event.
Hats Worn:
Art Direction
Design Direction
Brand Design
Keynote Recap
Meet Snapchat’s Creators 🤳
Film 1/2 – Featured within ‘Creators’ Section of Keynote
Check out these creator’s Testimonials and see how all kinds of Creators are expressing their ideas, themselves, and finding success through the Snapchat Camera.
My role as Sr. Creative was to lead the design direction for the film and attended the creator shoots and to assist with crafting the story.
Select Stills from Film
Story Studio 🎬
Film 2/2 – Featured within ‘Creators’ Section of Keynote
Introducing Story Studio! An easy-to-use app that gives creators the tools to make awesome videos on their phone that could then be shared anywhere.
My role as Sr. Creative was to lead a few things: 1. the design direction for the video 2. ensured product UX / UI accuracy 3. art direction for the shoot for most of the footage seen in the video
Select Stills from Video
2021 Keynote 🎤
Select Stills of Content & Design System from Keynote
