Snap Partner Summit 2023

As a Creative Lead on the project, my responsibilities were to lead the creative concepting, creative development, and creative production of all visuals seen within the keynote – bringing our products and features to life through the narrative that Snapchat Snapchat enhances relationships with friends, family and the world!

Leading the creative meant working cross-functionally not only within teams within the Marketing department – Creative, Production, Post-Production, Project Management – it also meant working with other teams within the Snap organization from Product, ARCADIA, Comms, Events, and Partnerships to external-vendors working on the live-event production.

As a Creative Lead, I not only helped shape the development of the visuals by helping through creative development, but I also oversaw from a process perspective – defining how we work as a team to collaboratively create the keynote visuals, review the work with executive leadership, and iterate along the way.

Hats Worn:

Art Direction
Design Direction