• Portfolio
    • Raris - Brand Identity
    • 70kft - Brand Identity
    • Sporticons - Icon Set
    • Dynamo Typeface - Typography
    • Chick-fil-A - Service Design
    • Resound - Brand Identity
    • Ironsight Branding - Brand Identity
    • Neue Restaurant - Brand Identity
    • Slab Serif Manual - Book
    • L7 Typeface - Typography
    • Logo Folio
    • AIGA Fellows Award Invitation
    • Azure Magazine
    • Outreach Interational
    • Eighty20 Partners - Website
    • Armstrong Product Collection - Book
    • Not Adam & Steve - Brand Identity
    • The Salvation Army
  • Resume
  • Raris - Brand Identity
    Raris spawned from the efforts of a young, talented hair cut and style specialist. She wanted to make a name for herself in the Dallas cosmetology community. Raris represents funk, personality, sincerity, and tolerance. At Raris, it's all about the client and how to make them look and feel their best.
    Graphic Design, Illustration, Typography
    2012
  • 70kft - Brand Identity
    We are brand image consultants.

    70kft is a nine-year-old integrated brand marketing agency. We differentiate our agency by our competency set and commitment to brand immersion.

    70kft operates with the agency philosophy of immersion as a means of bringing more value to our clients' brand communications needs. The team is comprised of multidisciplinary, intellectually curious and passionate communications strategists. We start with a comprehensive view of our clients' businesses and industries and then drill down to a deep, executable plan of action.

    To fulfill this set of competencies and commitment to immersion, we handpicked the scrappiest, most industrious group of standouts from around the country. Beyond their discipline of choice, they also happen to be some of the most interesting and likeable personality types.
    Graphic Design, Typography, Web Design
    2012
  • Sporticons - Icon Set
    The beginnings of an icon set for athletics.
    Graphic Design, Icon Design, Illustration
    2012
  • Dynamo Typeface - Typography
    This typeface epitomizes my love for bold, strong, uppercase letterforms (as seen here). I always catch myself searching the internet for the best new faces. So, I finally decided to give it a try. This is my first attempt at a functional yet beautiful typeface.
    Graphic Design, Typography
    2012
  • Chick-fil-A - Service Design
    A new visual language for Chick-fil-A’s hero beverages; lemonade and iced tea. For this project, graphic designers and industrial designers collaborated to create: cups, jugs, pitchers, bubblers, graphics for each refreshment, as well as a backdrop for the refreshment island. The problem is that Chick-fil-A hand squeezes lemons several times a day to make fresh lemonade but their guests aren’t aware of this fact. Our challenge is to express the freshness and realness of their lemonade and tea through the design of the models and graphics.

    The wooden crate inspired design conveys the idea of fresh, immediate consumption, and something that is not pre-packaged. The authenticity seal conveys the sense of exclusiveness and certification. The choice of incorporating an oval seal was inspired by vintage signage and old postage stamps. And the new plastic cups are inspired by the transparent nature of Chick-fil-A and their desire to showcase their hero beverages as much as possible.

    The simplistic overall appearance of the cups, jugs and pitchers encompasses an up-to-date design language. The traditional southern hertiage vision is achieved through the design being elegant yet humble. As a whole, the stamp, seal, and crate system convey a sense of nostalgia and tradition that will leave a long lasting impression that will remain with Chick-fil-A guests.
    Graphic Design, Industrial Design, Product Design
    2012
  • Resound - Brand Identity
    Resound is a nonprofit organization with the goal of strengthening communities through nonlinear design approaches using hands-on methods. This organization is forward moving, reaching out to communities in a positive way, delivering great design in order to bring communities together.
    Branding, Graphic Design, Web Design
    2012
  • Ironsight Branding - Brand Identity
    Ironsight Branding is a fictitious branding agency. An iron sight is a system of shaped alignment markers used as a sighting device to assist in aiming a gun. At our agency, the goal is to aim our clients in the right direction to reach success.

    The “I” is a prismatic letterform that represents the history, strength, vitality, and multi-faceted nature of Ironsight Branding. Signet rings have been used for centuries to act on behalf of an emissary. The seal itself stood for the person sending it and was a legally binding physical representation that held as much weight as if the sender were there in person.
    Branding, Graphic Design, Print Design
    2012
  • Neue Restaurant - Brand Identity
    A series of posters, stationery, menus, logo, billboard, and advertisements for Neue, a fictitious restaurant that is planning to open in 2011. It is a fine dining experience, but what will distinguish Neue from other restaurants will be its location and strong artistic influence. In every piece of work that's going to be seen outside the restaurant, the Neue logo is never used in its entirety, causing the viewer to be curious and to hopefully spark their interest.
    Graphic Design, Typography, Design
    2012
  • Slab Serif Manual - Book
    A book of typographical terms, specifically in relation to slab serif typefaces. This book is meant to be a manual, a helpful guide, rather than a textbook.

    Slab serif typefaces are rooted in the 19th century and early 20th century. This inspired me to go with a retro design through the use of colors, typefaces, and motifs.
    Graphic Design, Print Design, Typography
    2012
  • L7 Typeface - Typography
    A typeface created with the intentions of being both the type and image in the design. The multicolored letters definitely give the face visual interest and give it the pull to act as both type and image.

    The name of the typeface, L7, was inspired by a quote from one of my favorite movies, The Sandlot. At one point, one of the characters called the other an L7 Weenie, which is a fancy way of calling someone a square. And because my typeface is so geometric I decided that it was a very fitting, appropriate, and fun name.

    Submitted by the Savannah College of Art and Design to the Type Director's Club National Student Competition in New York City.
    Graphic Design, Typography
    2012
  • Logo Folio
    Logo and identity design is something that I truly love. The research, strategy, and execution involved in the process of the perfect mark is all so interesting and rewarding.
    Graphic Design, Design
    2012
  • AIGA Fellows Award Invitation
    AIGA DFW presented the 2012 AIGA DFW Fellows Award to Tim Hale, Sr. Vice President of Design Management at Fossil for his efforts within the design Dallas and greater global design community.

    Stratosphere's Principal and Creative Director is president of AIGA DFW. The agency packaged the invite inside of the signature Fossil watch tin and when opened the cleverly worded 'WATCH' was revealed. The accordion style invitation peels back, frame by frame with information regarding the award ceremony. The design is simple, clean, and straightforward to balance the wit of the copy.
    Advertising, Graphic Design, Packaging
    2012
  • Azure Magazine
    A redesign of the logotype, cover, spine, contents page, and cover story spreads for Azure, a current magazine. Azure magazine is dedicated to modern and contemporary art, design, and architecture. The design of the cover story spreads are directly inspired by Piet Mondrian with the rectangular shapes created through the use of overlapping lines.
    Graphic Design, Print Design, Typography
    2012
  • Outreach Interational
    In collaboration with Rodgers Townsend in St. Louis, a case study and series of posters made to explain Outreach International. The posters highlight the non-profits goal of helping people to help themselves in order to grow sustainable futures for their communities. Their mission is not to simply give aid to communities, but instead give them education and knowledge, the tools, to help themselves. My team completed this campaign while interning at The Outurns in Savannah, GA.

    The copy on the hammer ad reads:

    It’s not just about the hammer, it’s about teaching people how to use it. That’s what makes Outreach International different. Instead of simply providing housing, we teach communities the skills to build their own. This solution leads to long-term results, turning third world villages into sustainable and thriving environments. Your donation is the tool for a better tomorrow. For more information on donations, please visit www.outreach-international.org
    Advertising, Graphic Design, Typography
    2012
  • Eighty20 Partners - Website
    A website for Eighty20 Partners, a financial advising consultant firm based out of Denver, Colorado. They wanted a simple site that incorporated illustration. The site has a very clean, simple, layout, structure, and color palette to contrast with the intricate and detailed illustrations. The site has an interesting side-to-side swiping effect as the viewer moves from page to page, creating a fun and interesting user experience.
    Graphic Design, Illustration, Web Design
    2012
  • Armstrong Product Collection - Book
    An 80-page brochure highlighting Armstrong Cabinetry's collection of cabinetry styles and finishes.
    Graphic Design, Print Design
    2012
  • Not Adam & Steve - Brand Identity
    Designer: Erik Wagner

    Developer: Danny Brisby

    A logo and website for Not Adam & Steve, a blog curated by Will and RJ, popular youtubers. They wanted a straightforward, clean, and simple design and layout for their blog. They have six 'categories' that they are showcasing on the site as well as bios, Q&A, and a contact page.

    If you’ll notice, neither of their names are Adam or Steve. God may not have made Adam and Steve, but he made Will and RJ, two perfectly normal guys who happen to be in love. They’re on a mission to show the entire internet just how normal a homosexual couple is and how they too enjoy eating food, reading books, and watching Desperate Housewives.

    www.notadamandsteve.com
    Branding, Graphic Design, Web Design
    2012
  • The Salvation Army
    Art Directors: Erik Wagner, Todd McArtor

    Copywriters: Danny Bryan, Erik Wagner

    I created this series of promotional items: business cards, bag stuffers, door hangers, a window decal, and a truck wrap to be given to the General Managers of The Salvation Army Family Stores.

    The design is very much within the brand standards and most importantly consistent across the different formats. The concept behind the design is that the silhouettes would represent the idea of the object and not necessarily the object itself.
    Advertising, Art Direction, Graphic Design
    2012
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