Astrology on Snapchat
Feature Launch
As astrology encourages people to take time to reflect on themselves and their communities, we captured the honest and playful banter between Snap Star best friends Rickey and Denzel as they explore their own personalities and their friendships through the lens of Astrology on Snapchat.
My role as Sr. Designer was to lead the design direction for the campaign (based on the in-app experience look/feel) as well as assist with the creation of the campaign deliverables.
Hats Worn
Brand Design
Design Direction
Creative Team
Candice Drakeford
Morgan Sullivan
Hero Film
In-App Feature UX
We based the campaign look/feel off of how the feature is presented in-app.
