West Hollywood
Soccer Club
Work done during my time playing and working with my local club!
🥇 Reining World Champions: 11s Women’s, 7s Women’s
🥈 Reigning World Champ Runner-ups: 11s Men’s
🏆 Former World Champions, 11s Men’s (2018, 2023)
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Founded in 1985, the West Hollywood Soccer Club Inc. is a nonprofit organization challenging sports stereotypes by building a safe, supportive community for all types of LGBTQ+ soccer players.
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As the defacto designer and creative director, I’ve supported the club through self-initiated work - such as rebranding the club back in 2019, through designing all club apparel/swag, and assisting with the design of the club’s annual tournaments – Desert Pride Cup and Play with Pride Cup.
Hats Worn
Branding
Art Direction
Apparel Design
Presentation Design
WHSC Club Rebrand
Not only is the WHSC organization Los Angeles’ only LGBTQ+ soccer club, but it’s also won five IGLFA World Championship titles - most recently this past year at the 2023 World Outdoor 11s Championships in Sydney, Australia.
Accolades aside, the club didn’t have a symbol or a crest that lived up to this level of distinction. Below was the club’s previous crest… and it wasn’t very original:
My goal was to create a crest that helps elevate the club in a few ways:
Success
The stars represent our five IGLFA world championships: 1997, 2018, 2022, & 2023 (x2)
Simplicity
Let’s embrace the fact that clubs know who we are and own WHSC vs. West Hollywood Soccer Club.
History
Showcasing the history of the club by placing year of the club’s the formation front and center.
Inclusion
The circular shape of the crest is mean to represent inclusion, community, and unity.
Pride
The concentric rings represent a simplified and abstracted rainbow - the symbol of pride.
Here to Play
The bold typography and black/white color palette says that we mean business on the pitch.
