Below is a selection of Product Education and Feature Launch campaigns from Team Snapchat.

Hindsight is 2020 🗓

Feature Launch: Year End Story

Your Snapchat Year End Story (YES) is a a way to relive and review a cross-section of your Snaps from the past year. The goal is getting Snapchatters to relive their memories (and continue loving Snapchat) by viewing and sharing their Year End Story.

My role as Sr. Designer was to lead the design direction for the in-product experience as well as the lead the creation of the marketing assets.

Press Asset Video

Individual Interstitial Creative Cards

Happy Snapping 🔦

Platform Launch: Spotlight

Spotlight is a new way to shine a light on the best Snaps created on Snapchat. Submit your Snaps to Spotlight to share with the Snapchat community. Or if you’d rather lean back and watch, you can help us find the top Snaps by viewing Snaps in Spotlight and picking your favorites.

My role as Sr. Designer was to lead the design direction for the marketing campaign that accompanied the feature launch.

Say it with Sounds. 🎶

Feature Launch: Sounds

Sounds are a new creative tool that lets you add curated music to your Snaps or upload sounds of your own. It’s yet another way to express and enhance how you really feel with your friends.

The brief here was to get Snapchatters to try Sounds on Snapchat by showing how Sounds on Snapchat aids music discovery and self expression with friends.

Mass Snap

Email

Snapchat Family Center 👨‍👩‍👧‍👦

Feature Launch: In-app Parental Controls

Up til this point in time, Snapchat was the only major platform to not have parental controls.

Family Center on Snapchat is a hub of tools and resources to help parents and guardians keep their teens safe online while encouraging timely, open conversations about safety and privacy.

My role as Sr. Designer was to assist in the design direction for the both the ‘Explainer’ and ‘Tutorial’ videos. I collaborated heavily with the creative team on these videos – getting brought in as secondary support a few times throughout the lifespan of the project.

Tutorial Video

Save your Faves 🤳

Feature Launch: Saving Snaps

While Snaps are deleted by default, Saving Snaps lets Snapchatters save the most special moments shared between close friends.

The brief was to get Snapchatters to understand the value of Saving Snaps, and try it themselves by highlighting moments shared between close friends.

Better Late than Never 🌛

Feature Launch: Dark Mode

Dark mode has been the second most requested feature requested by Snapchatters via Twitter. They’ve been asking for it for a while. And we’re finally delivering it. Maybe a little late by their standards… but better late than never, right?

Let’s Grab Coffee ☕️

SMB Spotlights and Testimonials

Snapchat sat down with real small business owners to to talk shop over a cup of joe.

In these intimate interview style films we’ll sit down with small business owners to talk everything business. While the films are directly focused the SMBs and their owners we want these to feel conversational, as if one business owner is talking to another; covering everything from their origin story to how they found success on Snapchat.

Our main objective is to highlight business owners, the back story, mission of the business, and how a partnership with Snapchat resulted in success for the business.

SMB Testimonial: Bev

SMB Testimonial: Hollywood Hair Bar

Snaps from Team Snapchat

Feature: Mass Snaps

What we’ve dubbed ‘Mass Snaps’ are the short video Snaps that users receive from Team Snapchat that highlight new products, features, production education, cultural moments, etc. I’d had the privilege of working on countless Mass Snaps over the years.

Mass Snaps are seen as a growth lever, as they are a rare occasion when Snapchat sends a push notification to users – which has the potential to mean that over 300 Million people get notified to watch these short video Snaps.