Snap Camera

Snapchat is known for it’s amazing AR Lenses and wanted to bring the magic of Lenses to desktop, making communicating visually more fun and more creative anywhere on the web. So, we launched the Snap Camera - a free desktop app that did just that – announced at TwitchCon 2018’s keynote address.

As the Sr. Designer, my responsibilities included: branding the new product and lead the design for the marketing materials surrounding the product - including the website, launch video, social graphics, and press assets.

Hats Worn

Branding
Design Direction
Launch Materials
Web Design

Logo Creative Development

The creative development took many twists and turns (other names considered: Lens Stream, Lens Cam, Lens App, Snap for Desktop), but ultimately ended up on a logo / icon concept that highlighted the idea that this new desktop application, Snap Camera, added a layer of expression to the camera.

Snap Camera Logo

The Snap Camera adds a layer of expression, literally, through the idea that Snap Camera itself needs to pair with another camera in order to work – and, figuratively, through the idea that it enhances existing camera outputs. The mesh motif represents the camera recognizing the scene and applying the Lens; the mesh motif is also seen in-app when the user interacts with Lenses.

Snap Camera Website

The website at launch had a cinematic, dark-mode look/feel to help differentiate it from other Snap products and further visually distinguishing it from a mobile experience. The desktop app was originally positioned towards professional content creators, such as gamers/streamers, to enhance the streaming experience between them and their viewers (which is why the imagery on the site leans towards gaming).

Snap Camera Launch Video

The film was meant to do three things: illustrate the magic of Lenses on desktop, showcase that there are countless Lens experiences, and demonstrate how the product works.