Say more on Snapchat.
Texting, though quick and simple, captures only part of the conversation.
On the heels of the the recently released second global brand campaign titled, ‘Open Your Snapchat’ (OYS) – we created a campaign showing how Snapchat more than makes up for the parts of communication where texting lacks.
As the Sr. Designer on the the project, my responsibilities included: leading initial brainstorming and concept development, visual design development, and generally assisting with creative decisions in the post-production process (refining edits and selecting music & SFX).
Hats Worn
Art Direction
Design Direction
Brand Design
Creative Team
Ben Tolbert
Vince Largoza
Campaign Context
We’ll see friends talk like they would in real life – highlighting body language and facial expressions — as well as using our creative tools (Stickers and Bitmojis) — and how they play an integral part of a conversation. Our creative is focused on engaging our ‘age-up’ audience of 25-34 year olds and targets both parents & non parents.
Say more than…
Good morning!
This creative highlights a moment that parents often find themselves in where their kiddos have become their alarm clock.
Say more than…
I’m on a work trip!
This creative highlights that moment when you’ve finished your work for the day and you’re finally able to relax.
19 moments were highlighted, in total, with this campaign. Below are a few more chosen examples:
What you mean by… I’m officially an adult.
Say more than… he’s got dad’s moves.
What you mean by… chillin by the pool.
What you mean by… having brunch with the fam
What you mean by… I can’t believe its been 15yrs!
Say more than… having some me time.