Erik Wagner
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Snapchat Global Brand Campaign

The CPV campaign is Snapchat’s first fully integrated global marketing campaign. The purpose of the campaign is to explain and clarify Snapchat’s core value prop to the world — that it’s the fastest way to communicate with your real friends. The campaign was developed for all 13 growth priority markets but initial campaign flights to impact 7 select markets.

 
 

Real Friends

Snapchat’s First Global Brand Campaign

Goal & Brief

The CPV campaign is Snapchat’s first fully integrated global marketing campaign. The purpose of the campaign is to explain and clarify Snapchat’s core value prop to the world — that it’s the fastest way to communicate with your real friends. The campaign was developed for all 13 growth priority markets but initial campaign flights to impact 7 select markets. 

Featured Friendships

We have developed a series of stories of actual Snapchatters from all around the world showcasing the highly personal, fun, and compelling ways Snapchat is used by close friends to express themselves, live in the moment, learn about the world, and have fun together.

 

Hats Worn

Brand Design
Design Direction

Creative Team

Abe Vizcarra
Nicolas Chiodo
Carlos Oliveras Colom

 
 

Campaign Anchor Film

 
 
 
 

OOH Campaign

Markets: Australia, France, Germany, Italy, India, Spain, UK, & United States

 

United States

 
 

United Kingdom

 
 

Australia

 
 

France

 
 

Germany

 
 

Italy

 
 

Spain

 
 

India