Snapchat
Username Change

We all change. Now your username can too.

Hats Worn

Brand Design
Design Direction

Creative Team

Ben Tolbert
Vince Largoza

It’s the all-time #1 most requested feature.

So we created a launch film that celebrates growth and change,
and also announces the ability for users to now change their username!

Launch Collateral

We also created a few other marketing materials to raise awareness and teach Snapchatters about the new feature.