Desert Pride Cup
The Desert Pride Cup is an annual soccer tournament hosted by the West Hollywood Soccer Club (WHSC) in beautiful Palm Springs, California.
As the defacto designer and creative director for the club, I was tasked with creating the visual identity for the tournament and assisting with implementation across all touchpoints / deliverables.
Hats Worn
Branding
Art Direction
Apparel Design
Presentation Design
The crest feels artful, stylized, and retro - representing the attitude and aesthetic of Palm Springs. Plus, the colorful sunset doubles as the pride palette.
The design direction of the supporting elements reinforce that Palm Springs is a retro oasis, where old-meets-new and sand-meets-sun.
Social Assets
A suite of social assets were designed to be used throughout the tournament weekend. The goal was to keep stretch the visual identity - allowing things to feel fresh, exciting, and celebratory.
2023 Look / Feel
2024 Look / Feel
Desert Pride Cup Swag
Desert Pride Cup swag is given out to players across all teams. The goal every year is to have the quality, designed swag that 1) screams Palm Springs 2) is something that you actually want to wear day-to-day.
2022 Swag
2023 Swag
2024 Swag
